Estrategias de marketing en la empresa gráfica Publivisión de la ciudad de Babahoyo periodo 2021.

In the present research work, the ideas of digital marketing are developed as a strategy applied to the graphic company publivision, which presents a deficit in attracting clients and low advertising potential, due to this, various theories of authors were investigated to interfere in the world. of marketing and knowing the appropriate strategy for this company, which through a survey shows that the best strategy is marketing through networks which will enhance and position the graphic company publivision located in the city of Babahoyo.

• Glavni autor: Delgado Rivera, Carmen Susana (author)
• Format: bachelorThesis
• Izdano: 2022
• Teme: Marketing; Empresa; Estrategias; Ventas
• Online pristup: http://dspace.utb.edu.ec/handle/49000/12463