Estrategias de marketing en la empresa gráfica Publivisión de la ciudad de Babahoyo periodo 2021.
In the present research work, the ideas of digital marketing are developed as a strategy applied to the graphic company publivision, which presents a deficit in attracting clients and low advertising potential, due to this, various theories of authors were investigated to interfere in the world. of...
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| 格式: | bachelorThesis |
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2022
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| 在線閱讀: | http://dspace.utb.edu.ec/handle/49000/12463 |
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| author | Delgado Rivera, Carmen Susana |
| author_facet | Delgado Rivera, Carmen Susana |
| author_role | author |
| collection | Repositorio Universidad Técnica de Babahoyo |
| dc.contributor.none.fl_str_mv | Encalada Tenorio, Georgina Janeth |
| dc.creator.none.fl_str_mv | Delgado Rivera, Carmen Susana |
| dc.date.none.fl_str_mv | 2022-09-18T19:21:15Z 2022-09-18T19:21:15Z 2022 |
| dc.format.none.fl_str_mv | 38 p. application/pdf |
| dc.identifier.none.fl_str_mv | http://dspace.utb.edu.ec/handle/49000/12463 |
| dc.language.none.fl_str_mv | es |
| dc.publisher.none.fl_str_mv | Babahoyo: UTB-FAFI. 2022 |
| dc.rights.none.fl_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Técnica de Babahoyo instname:Universidad Técnica de Babahoyo instacron:UTB |
| dc.subject.none.fl_str_mv | Marketing Empresa Estrategias Ventas |
| dc.title.none.fl_str_mv | Estrategias de marketing en la empresa gráfica Publivisión de la ciudad de Babahoyo periodo 2021. |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | In the present research work, the ideas of digital marketing are developed as a strategy applied to the graphic company publivision, which presents a deficit in attracting clients and low advertising potential, due to this, various theories of authors were investigated to interfere in the world. of marketing and knowing the appropriate strategy for this company, which through a survey shows that the best strategy is marketing through networks which will enhance and position the graphic company publivision located in the city of Babahoyo. |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | UTB_0dd73ddc92d5a32f21a3e8c41b2a8bc0 |
| instacron_str | UTB |
| institution | UTB |
| instname_str | Universidad Técnica de Babahoyo |
| language_invalid_str_mv | es |
| network_acronym_str | UTB |
| network_name_str | Repositorio Universidad Técnica de Babahoyo |
| oai_identifier_str | oai:dspace.utb.edu.ec:49000/12463 |
| publishDate | 2022 |
| publisher.none.fl_str_mv | Babahoyo: UTB-FAFI. 2022 |
| reponame_str | Repositorio Universidad Técnica de Babahoyo |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyo |
| repository_id_str | 0 |
| rights_invalid_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ |
| spelling | Estrategias de marketing en la empresa gráfica Publivisión de la ciudad de Babahoyo periodo 2021.Delgado Rivera, Carmen SusanaMarketingEmpresaEstrategiasVentasIn the present research work, the ideas of digital marketing are developed as a strategy applied to the graphic company publivision, which presents a deficit in attracting clients and low advertising potential, due to this, various theories of authors were investigated to interfere in the world. of marketing and knowing the appropriate strategy for this company, which through a survey shows that the best strategy is marketing through networks which will enhance and position the graphic company publivision located in the city of Babahoyo.In the present research work, the ideas of digital marketing are developed as a strategy applied to the graphic company publivision, which presents a deficit in attracting clients and low advertising potential, due to this, various theories of authors were investigated to interfere in the world. of marketing and knowing the appropriate strategy for this company, which through a survey shows that the best strategy is marketing through networks which will enhance and position the graphic company publivision located in the city of Babahoyo.En el presente trabajo de investigación se desarrollan las idead de marketing digital como estrategia aplicada a la empresa grafica publivision, la cual presenta déficit en la captación de clientes y bajo potencial publicitario debido a ello se indago sobre diversas teorías de autores para inmiscuirnos en el mundo del marketing y conocer la estrategia adecuada para esta empresa, la cual mediante una encuesta se evidencia que la mejor estrategia es el marketing mediante redes la cual potenciara y posicionara a la empresa grafica publivision ubicada en la ciudad de Babahoyo.Babahoyo: UTB-FAFI. 2022Encalada Tenorio, Georgina Janeth2022-09-18T19:21:15Z2022-09-18T19:21:15Z2022info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis38 p.application/pdfhttp://dspace.utb.edu.ec/handle/49000/12463esAtribución-NoComercial-SinDerivadas 3.0 Ecuadorhttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Técnica de Babahoyoinstname:Universidad Técnica de Babahoyoinstacron:UTB2022-09-19T08:01:05Zoai:dspace.utb.edu.ec:49000/12463Institucionalhttp://dspace.utb.edu.ec/Universidad públicahttps://utb.edu.ec/http://dspace.utb.edu.ec/oai.Ecuador...opendoar:02022-09-19T08:01:05Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyofalse |
| spellingShingle | Estrategias de marketing en la empresa gráfica Publivisión de la ciudad de Babahoyo periodo 2021. Delgado Rivera, Carmen Susana Marketing Empresa Estrategias Ventas |
| status_str | publishedVersion |
| title | Estrategias de marketing en la empresa gráfica Publivisión de la ciudad de Babahoyo periodo 2021. |
| title_full | Estrategias de marketing en la empresa gráfica Publivisión de la ciudad de Babahoyo periodo 2021. |
| title_fullStr | Estrategias de marketing en la empresa gráfica Publivisión de la ciudad de Babahoyo periodo 2021. |
| title_full_unstemmed | Estrategias de marketing en la empresa gráfica Publivisión de la ciudad de Babahoyo periodo 2021. |
| title_short | Estrategias de marketing en la empresa gráfica Publivisión de la ciudad de Babahoyo periodo 2021. |
| title_sort | Estrategias de marketing en la empresa gráfica Publivisión de la ciudad de Babahoyo periodo 2021. |
| topic | Marketing Empresa Estrategias Ventas |
| url | http://dspace.utb.edu.ec/handle/49000/12463 |