Manipulación informativa de los medios de comunicación digitales en el Ecuador y el principio de responsabilidad ética

The research titled "Informative Manipulation in Digital Media in Ecuador and the Principle of Ethical Responsibility" addresses a significant issue within the Ecuadorian communication sphere. The central focus lies in how manipulative practices, characterized by the dissemination of false, biased, or sensationalist information, affect public trust and the credibility of digital media. This study emphasizes its relevance due to the profound social and democratic consequences of information manipulation, proposing a comprehensive analysis to understand its dimensions and effects, particularly in the cities of Quito, Guayaquil, and Babahoyo. The main objective is to analyze manipulative practices in Ecuadorian digital media and their relationship with the principle of ethical responsibility in communication. Specifically, it seeks to identify these practices, explore their impact on credibility, and evaluate their ethical implications. Methodologically, the mixed approach combines qualitative and quantitative data, enabling a deep and statistically supported understanding of the phenomenon. The population consists of digital media consumers in the mentioned cities, employing techniques such as interviews with experts and media representatives, as well as surveys conducted through Google Forms. These tools ensure the collection of relevant data on perceptions and dynamics characterizing the interaction between media and audiences in digital environments.

• Autor principal: Espin Meza, Alexon Joel (author)
• Altres autors: Sánchez Salinas, Juana Magdalena (author)
• Format: bachelorThesis
• Publicat: 2025
• Matèries: Manipulación; Informativa; Responsabilidad; Ética
• Accés en línia: http://dspace.utb.edu.ec/handle/49000/18212