Niveles de ventas del comercial MASTERMOTO de la ciudad de Babahoyo
This case study was conducted at the MasterMoto Company in the city of Babahoyo, in order to determine the causes of the decrease in sales and other problems associated with the company. The parameters of the descriptive research methodology and the deductive method were used due to the analysis of...
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| 格式: | bachelorThesis |
| 语言: | spa |
| 出版: |
2019
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| 在线阅读: | http://dspace.utb.edu.ec/handle/49000/6595 |
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| author | Sánchez Bobadilla, Cristian Andrés |
| author_facet | Sánchez Bobadilla, Cristian Andrés |
| author_role | author |
| collection | Repositorio Universidad Técnica de Babahoyo |
| dc.contributor.none.fl_str_mv | Castro López, Gabriela Alexandra |
| dc.creator.none.fl_str_mv | Sánchez Bobadilla, Cristian Andrés |
| dc.date.none.fl_str_mv | 2019-10-01T18:50:40Z 2019-10-01T18:50:40Z 2019 |
| dc.format.none.fl_str_mv | 29 p. application/pdf |
| dc.identifier.none.fl_str_mv | http://dspace.utb.edu.ec/handle/49000/6595 |
| dc.language.none.fl_str_mv | spa |
| dc.publisher.none.fl_str_mv | Babahoyo, UTB - 2019 |
| dc.rights.none.fl_str_mv | http://creativecommons.org/licenses/by-nc-sa/3.0/ec/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Técnica de Babahoyo instname:Universidad Técnica de Babahoyo instacron:UTB |
| dc.subject.none.fl_str_mv | Decrecimiento de las ventas Registro de ventas Competencia excesiva Fidelización de los clientes Plan de publicidad |
| dc.title.none.fl_str_mv | Niveles de ventas del comercial MASTERMOTO de la ciudad de Babahoyo |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | This case study was conducted at the MasterMoto Company in the city of Babahoyo, in order to determine the causes of the decrease in sales and other problems associated with the company. The parameters of the descriptive research methodology and the deductive method were used due to the analysis of the quantitative information derived from the sales records of the commercial. The results of the research carried out are the following: excessive competition in the locality, higher prices than other companies that offer the same products, low customer loyalty, poor advertising plan, and the decrease in sales whose amount is quite considerable when making comparisons, and analysis between the periods 2017-2018 |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | UTB_0fbd1a0b0fa72a08787d79c41be85dfa |
| instacron_str | UTB |
| institution | UTB |
| instname_str | Universidad Técnica de Babahoyo |
| language | spa |
| network_acronym_str | UTB |
| network_name_str | Repositorio Universidad Técnica de Babahoyo |
| oai_identifier_str | oai:dspace.utb.edu.ec:49000/6595 |
| publishDate | 2019 |
| publisher.none.fl_str_mv | Babahoyo, UTB - 2019 |
| reponame_str | Repositorio Universidad Técnica de Babahoyo |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyo |
| repository_id_str | 0 |
| rights_invalid_str_mv | http://creativecommons.org/licenses/by-nc-sa/3.0/ec/ |
| spelling | Niveles de ventas del comercial MASTERMOTO de la ciudad de BabahoyoSánchez Bobadilla, Cristian AndrésDecrecimiento de las ventasRegistro de ventasCompetencia excesivaFidelización de los clientesPlan de publicidadThis case study was conducted at the MasterMoto Company in the city of Babahoyo, in order to determine the causes of the decrease in sales and other problems associated with the company. The parameters of the descriptive research methodology and the deductive method were used due to the analysis of the quantitative information derived from the sales records of the commercial. The results of the research carried out are the following: excessive competition in the locality, higher prices than other companies that offer the same products, low customer loyalty, poor advertising plan, and the decrease in sales whose amount is quite considerable when making comparisons, and analysis between the periods 2017-2018El presente estudio de caso se realizó en la empresa MasterMoto de la ciudad de Babahoyo, con el fin de determinar las causas del decrecimiento de las ventas y demás problemáticas asociadas a la compañía. Se empleó los parámetros de la metodología de investigación descriptiva y el método deductivo debido al análisis de la información cuantitativa derivado de los registros de las ventas del comercial. Los resultados de la investigación realizada son los siguientes: competencia excesiva en la localidad, precios más altos que otras empresas que ofertan los mismos productos, poca fidelización de los clientes, deficiente plan de publicidad, y el decrecimiento de las ventas cuyo monto es bastante considerable al realizar comparaciones, y análisis entre los periodos 2017 – 2018Babahoyo, UTB - 2019Castro López, Gabriela Alexandra2019-10-01T18:50:40Z2019-10-01T18:50:40Z2019info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis29 p.application/pdfhttp://dspace.utb.edu.ec/handle/49000/6595spahttp://creativecommons.org/licenses/by-nc-sa/3.0/ec/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Técnica de Babahoyoinstname:Universidad Técnica de Babahoyoinstacron:UTB2019-10-02T08:00:21Zoai:dspace.utb.edu.ec:49000/6595Institucionalhttp://dspace.utb.edu.ec/Universidad públicahttps://utb.edu.ec/http://dspace.utb.edu.ec/oai.Ecuador...opendoar:02019-10-02T08:00:21Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyofalse |
| spellingShingle | Niveles de ventas del comercial MASTERMOTO de la ciudad de Babahoyo Sánchez Bobadilla, Cristian Andrés Decrecimiento de las ventas Registro de ventas Competencia excesiva Fidelización de los clientes Plan de publicidad |
| status_str | publishedVersion |
| title | Niveles de ventas del comercial MASTERMOTO de la ciudad de Babahoyo |
| title_full | Niveles de ventas del comercial MASTERMOTO de la ciudad de Babahoyo |
| title_fullStr | Niveles de ventas del comercial MASTERMOTO de la ciudad de Babahoyo |
| title_full_unstemmed | Niveles de ventas del comercial MASTERMOTO de la ciudad de Babahoyo |
| title_short | Niveles de ventas del comercial MASTERMOTO de la ciudad de Babahoyo |
| title_sort | Niveles de ventas del comercial MASTERMOTO de la ciudad de Babahoyo |
| topic | Decrecimiento de las ventas Registro de ventas Competencia excesiva Fidelización de los clientes Plan de publicidad |
| url | http://dspace.utb.edu.ec/handle/49000/6595 |