Tratamiento de la información sobre la crisis carcelaria y la opinión ciudadana: Caso la posta

A case study is presented that addresses the treatment of information on the prison crisis, through the contents published by La Posta in 2021, the year in which this social problem worsened in Ecuador, considering this medium as one of the main managers of public opinion in the current digital medi...

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Hlavní autor: Álava Macías, María Belén (author)
Médium: bachelorThesis
Vydáno: 2022
Témata:
On-line přístup:http://dspace.utb.edu.ec/handle/49000/11743
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Shrnutí:A case study is presented that addresses the treatment of information on the prison crisis, through the contents published by La Posta in 2021, the year in which this social problem worsened in Ecuador, considering this medium as one of the main managers of public opinion in the current digital media of the country. In reference to the methodology, a descriptive study was developed, through a quali-quantitative approach, using two techniques, through observation the structure of the information of the selected media was analyzed and through the survey the indexes of citizen opinion were determined. Thus generating theoretical and practical contributions on the treatment of information in order to contribute new knowledge to students and professionals of communication, as well as to the population in general. Therefore, addressing this topic is important to know the structure of the information that the selected media gives to the facts, in addition to the opinion of the followers, therefore, among the results obtained, it is found that the citizens like and consider La Posta reliable, in addition they treat the facts as they identify themselves with a colloquial, satirical and fast consumption language.