Estrategias de marketing digital de “Gr Accesorios” en la ciudad de Babahoyo del período 2022.
The case study that was given in this work was conducted in the company GR ACCESORIOS in the city of Babahoyo, which is dedicated to selling its customers a variety of products such as clothing for ladies, men and children, shoes, home decorations and other accessories. Likewise, the purpose of the...
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| Formato: | bachelorThesis |
| Publicado em: |
2023
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| Acesso em linha: | http://dspace.utb.edu.ec/handle/49000/14273 |
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Adicionar Tag | Resumo: | The case study that was given in this work was conducted in the company GR ACCESORIOS in the city of Babahoyo, which is dedicated to selling its customers a variety of products such as clothing for ladies, men and children, shoes, home decorations and other accessories. Likewise, the purpose of the current research is to delimit digital marketing strategies that will allow them to improve their position and increase their income. This case study is conducted to contribute marketing strategies for GR accessories company. The type of research of this study is non-experimental explanatory, which does not alter the motive of the research has data collection tools, such as interview partially the owner of the company to obtain information about the problems of the company. Marketing strategies are basic tools in business and are really important guides for companies that market a product or service because they allow their leaders and managers to choose and apply what is best and satisfies their needs. In this study, the types of bibliographic research and descriptive research were implemented, which are the basis for understanding the problem. In addition, qualitative and quantitative descriptive methods are used, because through the digital marketing strategy it is possible to identify the positive and negative characteristics of the company ACCESORIOS GR, to obtain relevant information for the research, which is necessary through interviews. To obtain the necessary, essential and detailed information, the owner of the business was interviewed, same that provided information to obtain the results and to be able to draw conclusions regarding the status of the company GR accessories in the market. |
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