Estrategias de marketing en el local “Leograf” de la ciudad de Babahoyo periodo 2021.
In the present case study, an issue of belonging is addressed that addresses marketing from its primary essence, that is, the "Marketing strategies in the LEOGRAF premises of the city of Babahoyo period 2021" whose general objective focuses on "Implementing Marketing Strategies in the...
Saved in:
| Main Author: | |
|---|---|
| Format: | bachelorThesis |
| Published: |
2022
|
| Subjects: | |
| Online Access: | http://dspace.utb.edu.ec/handle/49000/12969 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Summary: | In the present case study, an issue of belonging is addressed that addresses marketing from its primary essence, that is, the "Marketing strategies in the LEOGRAF premises of the city of Babahoyo period 2021" whose general objective focuses on "Implementing Marketing Strategies in the LEOGRAF premises of the city of Babahoyo period 2021” in a sequential manner, specific points attached to the line of investigation in the case study are developed; developing a conceptual framework with the variables of the problem, basically identifying the importance of implementing marketing strategies in microenterprises in favor of optimal development, for which a series of referential arguments are noted as well as data collection techniques that allow sustaining said Arguments with information collected in the implementation for this, a questionnaire and an interview are applied, providing results for the general understanding of the individual reality of the student. |
|---|