Los costos de producción y la estrategia de fijación de precio de venta de la Empresa Industrial Papelera Ecuatoriana S. A. (INPAECSA) de la ciudad de Babahoyo, periodo 2023.

Inpaecsa, a prominent paper production company, faces financial and strategic challenges. A thorough analysis reveals a complex cost structure, from raw materials to overhead, highlighting the diversity of the supply chain. Direct labor and operational costs represent significant investments. Regarding pricing, there is a strategy that requires review. The theoretical proposal suggests a financial restructuring and a more adaptive pricing strategy. The background highlights the importance of understanding the dynamics of the paper industry. The justification focuses on the benefits derived from improved pricing, benefiting Inpaecsa's profitability and competitiveness. The overall goal is to optimize the pricing strategy. Three specific objectives include restructuring financially, strengthening competitiveness and achieving operational efficiency. The structure of the proposal covers phases such as financial restructuring and strategic adaptability. The components involve key actors, from internal staff to external collaborators. The scope covers financial restructuring, sustainable competitiveness, strategic adaptability, operational efficiency and customer satisfaction. In summary, the proposal seeks to comprehensively transform Inpaecsa's pricing to improve its position in the paper industry.

• Hovedforfatter: Castro Laje, Gabriel Ronaldo (author)
• Format: bachelorThesis
• Udgivet: 2024
• Fag: Inpaecsa; Producción de papel; Fijación de precios; Competitividad; Eficiencia operativa
• Online adgang: http://dspace.utb.edu.ec/handle/49000/15932