Análisis de la navegación del sitio web de la empresa Ilum, para la mejora de la estructura de menús y accesibilidad para optimizar la experiencia del usuario.
The analysis focuses on assessing the structure and accessibility of the Ilum company's website, examining challenges in user experience and digital navigation. The research identifies that the current menu organization and layout of elements do not provide an efficient or intuitive navigation...
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| Формат: | bachelorThesis |
| Опубліковано: |
2025
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| Предмети: | |
| Онлайн доступ: | http://dspace.utb.edu.ec/handle/49000/17936 |
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Додати тег | Резюме: | The analysis focuses on assessing the structure and accessibility of the Ilum company's website, examining challenges in user experience and digital navigation. The research identifies that the current menu organization and layout of elements do not provide an efficient or intuitive navigation experience, which impacts users' ability to find products and transactions. The justification highlights the importance of optimizing user experience in a highly competitive digital environment, where poor navigation can result in high abandonment rates and lost conversions. The need to implement better web design practices and ensure accessibility for all users, regardless of their abilities, is emphasized. The objectives focus on analyzing and improving the menu structure, assessing accessibility according to current regulations, and developing a comprehensive user experience improvement strategy. These improvements seek to optimize navigation, increase user satisfaction, and increase conversion rates, thus strengthening the company's digital presence. |
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