Publicidad de alimentos en redes sociales y su relación en las conductas alimentarias de los adolescentes de la unidad educativa ricaurte, cantón urdaneta en el periodo octubre 2024 – mayo 2025.

The impact of advertising on adolescents' eating habits is increasingly concerning, especially in the context of social media, which has become the primary channel for promoting food products. The objective of the current study seeks to analyze how advertising on Facebook, Instagram, and TikTok influences adolescents' eating habits related to health and nutrition behaviors. In this case, the problem lies in the fact that fast food marketing and weight loss infomercials, in particular, can exacerbate very harmful behaviors such as anorexia or the use of unsupervised diets—mainly unmonitored, unrestricted, regulated, and extreme—endangering adolescents' holistic well-being. To address this issue, the authors decided to apply a combination of surveys with correlational methods that examine two or more variables, such as time spent on social media, advertising exposure, and eating habits. Some findings were expected and others were not. The hypothesis was that despite the widespread availability and consumption of advertised products, there is no link between time spent on social media and changes in eating habits, which involves a myriad of factors. This triggered a set of factors that drove the content consumed and the preference system that governed the individual. Furthermore, weight-loss product advertising has been shown to be associated with the adoption of risky behaviors such as laxative abuse and extreme dieting. To summarize, this study emphasizes the need to control food advertising on social media and improve nutritional education for adolescents to encourage healthy habits and critical judgment regarding advertisements that will protect their long-term health.

• Autor principal: Lozano Lucio, Alba Narcisa (author)
• Altres autors: Murillo Jiménez, Nicole Estefany (author)
• Format: bachelorThesis
• Publicat: 2025
• Matèries: Adolescencia; Conductas alimentarias; Educación; Publicidad; Redes sociales; Nutrición y Dietética
• Accés en línia: http://dspace.utb.edu.ec/handle/49000/18656