TRANSICION DE MEDIOS IMPRESOS HACIA LA DIGITALIZACION MEDIATICA Y SU IMPACTO CAMBIOS EN LOS HABITOS DE CONSUMO INFORMATIVO DE LOS LECTORES DE DIARIO LA HORA Y DIARIO ALDIA.COM

The present document, whose theme is the transition from print media to media digitalization and its impact on changes in the information consumption habits of readers of Diario La Hora and Diario Aldia.com, aims to investigate and interpret the changes in habits of readers of two important newspapers in the town of Quevedo, such as Diario La Hora and Diario Al Día.com, in an environment in which everything related to the physical is being left aside and the digital is being handled. To reach the results of the study, descriptive research was carried out, where the methods were inductive, with a mixed approach that combines qualitative and quantitative methods to obtain a comprehensive perspective on the changes in information consumption habits. The research was carried out on a sample of 384 people The Research is aimed at all readers who are interested in this topic, with the purpose of providing relevant and updated information and consequently it can be used as they see fit.

• Auteur principal: Chernez Garcia, Josselyn Nathaly (author)
• Format: bachelorThesis
• Publié: 2024
• Sujets: Digitalización; Hábitos; Medio Impreso; Internet
• Accès en ligne: http://dspace.utb.edu.ec/handle/49000/18585