Estudio comparativo entre inteligencia de negocio y Big Data.
This new technology has become a great way of doing business, as it allows companies to get to know their customers in depth, as well as delve into their needs and the way they act in relation to products and services. All business sectors use this new technique, not only communication and marketing...
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| Format: | bachelorThesis |
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2022
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| Accés en línia: | http://dspace.utb.edu.ec/handle/49000/12642 |
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Afegir etiqueta | Sumari: | This new technology has become a great way of doing business, as it allows companies to get to know their customers in depth, as well as delve into their needs and the way they act in relation to products and services. All business sectors use this new technique, not only communication and marketing companies, but also sectors such as medicine, physics or sports, seeking the return on investment of their campaigns. It occurs, for example, by having a wide variety of patient data, which allows improving their quality of life through the prevention and control of diseases. It is not only about generating balances to see a result, but it requires reports and operations that must be delivered in a timely manner and to the right people, so that work can be done to create solutions. In this case, the data acquires a primordial value since its value is of great importance for the strategy in the organizations is when it faces a very common problem in the companies, the Big Data. Big Data is used so that data stored remotely can be used by companies as a basis for their decision making. The extracted information helps, for example, to improve strategies and processes, to increase the competitive power of the company and to better understand consumers, among many other applications. |
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