Estrategias de publicidad de Anthony Market de la ciudad de Babahoyo
Advertising strategies are a fundamental resource used by companies through different communication channels to effectively convey why their customers should consume their products compared to those of the competition. The objective of this case study is to analyze how the commercial management of t...
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| Format: | bachelorThesis |
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2021
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| Online Access: | http://dspace.utb.edu.ec/handle/49000/10621 |
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Add Tag | Summary: | Advertising strategies are a fundamental resource used by companies through different communication channels to effectively convey why their customers should consume their products compared to those of the competition. The objective of this case study is to analyze how the commercial management of the Anthony Market company is carried out with respect to the design and establishment of advertising strategies, which are important to achieve a greater positioning in the market of the city of Babahoyo. The methodology used for the development of the research has a descriptive scope; In addition, the deductive and inductive methods were used and an interview was applied to the administrative staff with questions related to the subject of analysis. The results of the investigation allowed to know that the commercial establishment Anthony Market has flaws in the development of commercial strategies; furthermore, there is no marketing management that contemplates the standardized design of effective advertising strategies that capture the attention of the consumer market. The study allowed to conclude that in the commercial Anthony Market the necessary advertising strategies are not applied to increase the level of sales, which is mainly due to the bad commercial management carried out by the company's administrators; situation that affects its profitability. |
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