Posicionamiento en el mercado de Agro servicio Carlitos Ciudad de Vinces
The positioning of a brand in the mind of the buyer is the result of the preference that it has with respect to a product or service. Positioning the brand in the market is of vital importance since it implies being in the first places of preference of the public. The quality of products, customer s...
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
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| Μορφή: | bachelorThesis |
| Γλώσσα: | spa |
| Έκδοση: |
2017
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| Θέματα: | |
| Διαθέσιμο Online: | http://dspace.utb.edu.ec/handle/49000/2591 |
| Ετικέτες: |
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Προσθήκη ετικέτας | Περίληψη: | The positioning of a brand in the mind of the buyer is the result of the preference that it has with respect to a product or service. Positioning the brand in the market is of vital importance since it implies being in the first places of preference of the public. The quality of products, customer service, advice at the time of purchase and post-sales technical support, among other characteristics, give added value to the company and significantly influences the customer's mind when deciding on where to do their shopping, to achieve this, companies resort to advertising campaigns that through marketing strategies seek to generate a satisfactory opinion in the public about the brand they advertise. |
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