Marketing digital de la empresa nativa medios impresos de la ciudad de esmeraldas.

The realization of the present case study that is based on the digital marketing of the Native Printed Media Company of the city of Esmeraldas of the Period 2021, which has been the object of analysis where shortcomings in the systems or strategies have been identified. of traditional marketing, defective sales and commercial processes, lack of knowledge of the personnel that works in that company, this has caused that the economic, commercial, service performance and, above all, customer service have been the affected pillars that have been affected. evidenced in the execution and work of the case. With the realization of the interview that was applied to the manager of the company and the surveys that were made to the clients of Nativa Medios Impresos, informative data has been obtained that has allowed knowing how the internal commercial processes related to marketing are executed. where, it is evident that there is a traditional marketing process that has given results not as expected by the company's administration, leading to not being able to achieve the objectives and goals established in the organization for the period 2021. Based on these theoretical foundations, it is intended that the analysis carried out be taken into consideration, to provide an improvement and development of it, through the implementation of a digital marketing plan, a mechanism by which it will allow the business to be more profitable and also seek optimize your resources.

• Hovedforfatter: Arias Carpio, Jean Pierre (author)
• Format: bachelorThesis
• Udgivet: 2022
• Fag: Marketing; Digital; Tradicional; Estrategias; Falencias; Rendimiento; Objetivos y metas
• Online adgang: http://dspace.utb.edu.ec/handle/49000/12455