Estrategias de marketing digital en la Empresa Riosvit S.A. en la ciudad de Babahoyo, periodo 2023.

The purpose of the research is to examine the digital marketing tactics that contribute to improving customer service in the company RIOSVIT S.A. in the city of Babahoyo. The descriptive research method was used, which allows us to examine the characteristics and manifestations of a phenomenon, allowing us to analyze it in detail. On the other hand, field research gives us the opportunity to collect data directly from reality, without manipulating the facts, in the place where they occur, it also allows us to obtain a comprehensive understanding of the real situations that the company faces in relation to its digital marketing activities. By collecting data and applying surveys, we seek to obtain accurate and detailed information about the practices and existing knowledge in the digital field within the organization. A particular research strategy was used in order to carry out a detailed and accurate analysis. The survey was selected as a means to obtain relevant data and information. The surveys were applied to the company's personnel to confirm and contrast the factors previously identified as problematic in the organization. In this way, one of the study objectives set out in this case is achieved. After carrying out the corresponding analysis, it has been concluded that it is essential for the company to implement digital marketing strategies through social networks. This is because these actions will strengthen the relationship with customers and, as a result, have a good positioning and increase profitability through an increase in sales.

• 主要作者: Barreiro Boza, Roberto Alexander (author)
• 格式: bachelorThesis
• 出版: 2024
• 主題: Marketing; Digital; Técnicas; Cliente; Objetivo
• 在線閱讀: http://dspace.utb.edu.ec/handle/49000/15804