Entorno competitivo de Almacén Japón en la ciudad de Babahoyo, en el periodo 2023.
The competitive environment refers to the conditions and actions that a company or business takes to compete with others in the same market or sector. For this reason, the objective of the study is to analyze the competitive environment of the Japan warehouse in the city of Babahoyo in the period 20...
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| Materyal Türü: | bachelorThesis |
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2024
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| Online Erişim: | http://dspace.utb.edu.ec/handle/49000/16996 |
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Etiketle | Özet: | The competitive environment refers to the conditions and actions that a company or business takes to compete with others in the same market or sector. For this reason, the objective of the study is to analyze the competitive environment of the Japan warehouse in the city of Babahoyo in the period 2023, to improve the level of sales and business growth. The scientific research method applied is called “Appreciative Inquiry”. The techniques for collecting information were: interview and SWOT. For this, a guide with open questions addressed to the administrator of the Japan Warehouse was used as an instrument, while for the second technique a SWOT matrix was used to evaluate the company's positioning in the market. The results of the research allowed us to conclude that Warehouse Japan is a competitive business in the market in which it operates, this has been achieved as a result of the quality products it offers to customers, competitive prices and exceptional customer service. The competitive environment that the analyzed company operates in offers exclusive products that the competition does not have because they are imported directly from Japan, something that the competition does not offer, this allows it to stand out in the white goods market where difference and quality are key. for success. |
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