Afectación de las ventas a causa de la pandemia en la Empresa Matercontsa en comparación del periodo anterior
The Compañía de Materiales de Construcción Mater SA MATERCONSTSA due to the COVID-19 pandemic has been affected in its income from sales and construction contracts, since due to this health emergency the company had to close its doors temporarily, this caused that the income of the organization will...
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| פורמט: | bachelorThesis |
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2020
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| גישה מקוונת: | http://dspace.utb.edu.ec/handle/49000/8441 |
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הוספת תג | סיכום: | The Compañía de Materiales de Construcción Mater SA MATERCONSTSA due to the COVID-19 pandemic has been affected in its income from sales and construction contracts, since due to this health emergency the company had to close its doors temporarily, this caused that the income of the organization will drop causing various problems within the institution. Also the lack of advertising and marketing are factors that influence the low sales of construction materials in the company, since in recent periods they focused more on carrying out construction contracts, the same that caused the decrease in sales, for this This is why the company should begin to give more priority to the sale of construction materials since it is a considerable income to improve the economic situation the organization is going through. For this, you could create a Fan Page on the FACEBOOK social network to promote your construction materials, since nowadays these tools are very useful to make yourself known, without generating such a high expenditure on advertising and thus achieve that reactivate the sale, you could also apply home deliveries of these construction materials with a minimum surcharge for the transport of the same as long as the delivery location is not too far from the company's facilities. It is planned to increase its sales of construction materials by 10% in the months of August until December 2020, for which a projection was made in sales taking as a reference the last one that was made in July, although it has already been has reactivated the economy in the country so that it returns to its normality there is a long way to go, for this reason it was decided to take 10% as an increase in sales because it is an accessible percentage. |
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