Satisfacción del cliente en la Empresa Pc Soluciones del Cantón Babahoyo, periodo 2023.

Introduction: PC Soluciones is a company specialized in the marketing and repair of desktop and laptop computers, as well as the sale of computer-related products. Its headquarters are located in the city of Babahoyo. Like any business, your main goal is to increase your profits by increasing sales and reducing costs. However, it also strives to satisfy the needs of its clients, creating an environment of socioeconomic well-being. This represents a challenge since human needs are infinite. In this sense, we seek to generate satisfaction for both customers and the company. Objective: Analyze the level of customer satisfaction provided by the company PC Soluciones. Methodology: The use of the root cause analysis method made it possible to identify the origin of the problem. Likewise, research techniques were applied, such as interviews and surveys, along with the use of EFE and EFI analysis. This process led to the conclusion that the strengths and opportunities slightly outweigh the weaknesses and threats. Conclusion: Work meetings or meetings are required to improve employee effectiveness, as well as the implementation of information and communication technologies (ICT) to promote customer loyalty and satisfaction. In this way, the economic viability of the warehouse will be enhanced and a satisfactory experience for customers will be guaranteed.

• Main Author: Dahik Rivera, Jamil Iván (author)
• Format: bachelorThesis
• Published: 2024
• Subjects: Fidelización; Cliente; Calidad; Satisfacción
• Online Access: http://dspace.utb.edu.ec/handle/49000/15818