Gestion de ventas en la boutique “juanita “de la ciudad de Babahoyo en el periodo 2020-2021
The general vision of this research work is about the sales management in the boutique Juanita, the research methodology that was used in the process of the elaboration of this case study is based on the descriptive type of research and used instruments such as the survey that was applied to custome...
Saved in:
| Main Author: | |
|---|---|
| Format: | bachelorThesis |
| Published: |
2022
|
| Subjects: | |
| Online Access: | http://dspace.utb.edu.ec/handle/49000/11784 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag | Summary: | The general vision of this research work is about the sales management in the boutique Juanita, the research methodology that was used in the process of the elaboration of this case study is based on the descriptive type of research and used instruments such as the survey that was applied to customers, as well as the interview that was applied to the owner of the boutique. The general objective was to analyze the sales process of the Boutique "Juanita" in the city of Babahoyo, very relevant results were obtained as the non-compliance with the phases of an optimal sales process, by not making an adequate management of its customers, does not have an updated list and do not apply strategies to attract new customers, being necessary to design a new process that includes activities to generate higher sales, and provide adequate customer service. |
|---|