Calidad de servicio en el abastecimiento de la Empresa Envasadora Agua Caluma en el periodo 2023.

Service quality are activities aimed at optimizing customer service and the link between the consumer and the brand. It is considered a competitive differential element, since without good quality of service it would be impossible to have good commercial relations, an aspect that is substantial for the growth of any business. The main objective of the research is to evaluate the quality of service in the supply of the company Envasadora Agua Caluma during the period 2023, executing investigative processes to improve the business environment. The selected method was “Methodological Approach”, since it contains a design related to descriptive research, whose field work is based on direct contact with primary research sources. The techniques used were: survey and interview, a survey questionnaire and interview guide were used. Based on the results of the research, it is concluded that customer satisfaction is at an adequate level, this shows that the company has achieved a positive perception among the majority of its customers. However, there are aspects that must be improved in the service, such as the attention provided by collaborators, problems with the supply chain, among others.

• Autor Principal: Bonilla García, Anderson Paul (author)
• Formato: bachelorThesis
• Publicado: 2024
• Subjects: Abastecimiento; Atención; Calidad; Servicio; Distribución; Cliente
• Acceso en liña: http://dspace.utb.edu.ec/handle/49000/16994