Gestión de ventas del Comercial Calzado Mejía ubicado en el cantón Montalvo.

The case study entitled Sales Management of the Calzado Mejía commercial located in the Montalvo canton has the general objective of Evaluating the Sales Management of the Calzado Mejía commercial, analyzing how the different sales processes are carried out, where the root cause method was applied. that allowed to know the problems and factors that affect the sales of the business and the techniques used were an interview directed to the owner of the commercial to know her criteria on the management in her premises and an online survey to loyal customers and prospects where the issues involved in your purchase decision. It was concluded that the factors that affect the sales processes are poor organization, carrying out commercial operations in an ambiguous manner, not having a system to control the movement of merchandise and the problems determined were, poor service, inadequate work environment, lack of motivation on the part of the staff that is felt by consumers, not establishing a direct relationship between quality and price, for which the use of social networks was recommended as a means of communication between the commercial and its customers and therefore be used as a sales strategy to reach them with offers and promotions, create digital catalogs showing the variety of merchandise available so that customers do not have to go physically to the commercial.

• Autore principale: Mercado Sánchez, Jamileth Jazmín (author)
• Natura: bachelorThesis
• Pubblicazione: 2022
• Soggetti: Gestión; Ventas; Comercial; Clientes; Estrategias de ventas
• Accesso online: http://dspace.utb.edu.ec/handle/49000/12485