Análisis de rentabilidad de la Compañía Raseldu S.A. en el periodo 2019

The present case study that was carried out in the company RASELDU S.A. which is dedicated to commercial activities of radio broadcasting services, the economic evaluation that was carried out through a profitability analysis of the year 2019, the objective was to analyze the profitability of the company, we learned the factors that influenced the decline in profitability of the year 2019, the preparation of administrative and commercial proposals in order to optimize resources, improve sales, attract customers, improve the profitability and income of the company, we analyze and compare the financial statements for 2018 with 2019 using profitability ratios : return on equity, return on assets and net sales margin, identifying the existing variation in these two periods and whether they have influenced the profitability of the company. Profitability is the evaluation of performance on the company's investment analyzes the sources and levels of profitability implies the determination of profitability generators, another part of profitability analysis is the evaluation of the reasons for the performance of the operation, which generally link the items in the income statement line with sales, Many of these reasons are comparable with the results of the percentage analysis of the income statement, they also include the evaluation of the two main sources of profitability: The compensation of sales not provided by costs and capital utilization In the investigation and analysis carried out on the company RASELDU S.A. The following conclusion was reached, we can finally perceive that the company despite having obtained low sales in 2019 is very possible that it can recover and apply correct techniques such as marketing, the application of strategic plans in sales, in addition to a good performance by the personnel that works in the company, the focus and managerial effort are the key points to maintain stability, profitability and business growth achieving success.

• 1. autor: Marin Correa, Lourdes Karina (author)
• Format: bachelorThesis
• Wydane: 2020
• Hasła przedmiotowe: Rentabilidad; Ventas; Patrimonio; Activos
• Dostęp online: http://dspace.utb.edu.ec/handle/49000/8535