Gestión comercial de la empresa Novicompu s.a. del cantón Babahoyo.
In this case study, the situation of the Novicompu company in the city of Babahoyo, located on June 5 and Juan Montalvo streets, is analyzed. The business opens its doors to the public from Monday to Sunday, carrying out a good promotion and advertising your products for sale. The most competitive c...
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| Format: | bachelorThesis |
| Izdano: |
2022
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| Online dostop: | http://dspace.utb.edu.ec/handle/49000/11766 |
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Označite | Izvleček: | In this case study, the situation of the Novicompu company in the city of Babahoyo, located on June 5 and Juan Montalvo streets, is analyzed. The business opens its doors to the public from Monday to Sunday, carrying out a good promotion and advertising your products for sale. The most competitive companies, in order to attract and keep customers, place it in the middle of their strategies. Therefore, it is one of the challenges of commercial management, to find a different strategy, which allows to help increase the value of the customer's cycles and increase competitiveness. Commercial management mainly assumes great challenges, the first deals with customer satisfaction and the second with market share. Commercial management involves components from different areas, integrates teams, resources and functions, to achieve its objectives and contribute to the competitiveness of the company. A relevant criterion that can be mentioned is the fact of integrating and managing a sales force in the Novicompu company, since it is quite convenient to work in this way, due to the current situation, where there are still risks of COVID-19 infections. 19 and not all people are willing to visit commercial premises, so if a sales force is structured, distributing vendors throughout the city, it would be contributing to the trade of products and in turn offering a favorable service to the babahoyense public. |
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