Gestión de venta en Almacén de Electrodoméstico Hermanos Zurita Yépez del cantón Puebloviejo, periodo 2019-2020

Sales management combines operational and analytical capabilities with the resources that companies have to generate revenue growth, therefore, this study is proposed with the objective of analyzing the sales management of the Commercial of household appliances accompanied by the line of Research on Financial, Administrative, Tax, Audit and Control Management, and the sub-line Local Development and Sustainable and Sustainable Entrepreneurship. In addition, the descriptive, analytical and bibliographic methods are considered, while the applied methodology is qualitative and quantitative through the survey technique through the questionnaire instrument applied to frequent customers of the business and the interview carried out with the manager-owner of the business. Hermanos Zurita appliance store that allowed identifying a deficient management process, lack of structuring of a sales budget, ignorance of the owner regarding the importance of management, does not have specialized employees in the sales area and internal training is not carried out , salespeople have poor communication skills to provide information to customers, there is no manual that structures processes and policies, staff do not receive incentives, sales planning is not carried out and performance evaluation is not considered. In conclusion, the owner must direct efforts to improve the sales management of the company in order to obtain greater profitability obtained from the proper practice of activities.

• Main Author: García Robalino, Jaime Leonardo (author)
• Format: bachelorThesis
• Published: 2021
• Subjects: Gestión de ventas; Procesos; Capacitación; Perfil
• Online Access: http://dspace.utb.edu.ec/handle/49000/10582