Estrategias en ventas de la distribuidora de fideos Noelia de la ciudad de Babahoyo en tiempo de pandemia covid-19 en el año 2020
In 2020 the world went through a very difficult stage called covid-19 which had a direct impact on the economy, commerce was affected since by vehicle restrictions and quarantine companies were forced to create sales strategies to be able to avoid bankruptcy. The Noelia noodle factory together with...
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| Format: | bachelorThesis |
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2021
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| Online Access: | http://dspace.utb.edu.ec/handle/49000/9379 |
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Add Tag | Summary: | In 2020 the world went through a very difficult stage called covid-19 which had a direct impact on the economy, commerce was affected since by vehicle restrictions and quarantine companies were forced to create sales strategies to be able to avoid bankruptcy. The Noelia noodle factory together with its authorized distributors created several marketing strategies, since due to the pandemic the relationship with customers became critical and at that moment they created methods that allowed them to lead the situation by acting with greatness and a vision to long term. It is a terrible time that affects not only the company, but also the customer. Then the distributor empathizes with the client by putting himself in his place and tries to combine the situation by analyzing how not to put the company and its finances at risk. Not only focusing on the rational but also on the emotional, this applies in the way you address your clients and in what intent they can see your commercial actions, they must perceive that the proposals you make are for their benefit and not commercial use. |
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