Nivel de ventas en el Centro Naturista “El Bosque” en la ciudad de Babahoyo

This case study was carried out at the naturist center "El Bosque" in the city of Babahoyo, in order to know the factors that have influenced the decrease in sales, so this investigation was carried out using the methodology descriptive for which it was considered to detail theoretical arguments that contribute to the development of this case. The data collection instruments used were the surveys directed to the sellers and customers, as well as an interview with the business owner, where it was possible to identify that the decrease in sales is due to poor administration, due to the increase in competition and for the lack of payment in the credits granted.

• Main Author: Quinto Miranda, Allison Bridgit (author)
• Format: bachelorThesis
• Published: 2020
• Subjects: Ventas; Satisfacción al cliente; Competencia; Financiamiento; Necesidad
• Online Access: http://dspace.utb.edu.ec/handle/49000/7596