Estrategias de posicionamiento de medios de comunicación digital del cantón Babahoyo

Thanks to technology, digital media have the possibility of transmitting information in various formats: audio, video, text and photography, although these in their matrix form are radio, newspapers or television". JR Costales - 2013. This means that the multimediality of digital media has allowed them to take possession and be the ones who through their content transmit not only all kinds of information but also mass entertainment. Currently the Canton Babahoyo has media such as radio, television, newspapers and countless digital media. They show society the reality through the contents published in their official networks and live. Through this project it is intended to know under what strategies have been created digital media in the city, the purpose of each of them, the social responsibility in its operation and determine the social impact they cause to the population. (Bajaña Saldaña, 2018) The general objective of this academic work is to identify the positioning of digital media in Babahoyo Canton. As a result, they are currently the favorite of society and have positioned themselves as a means of information and communication.

• Autore principale: Morales Coello, Ginger Lilibeth (author)
• Natura: bachelorThesis
• Pubblicazione: 2022
• Soggetti: Tecnología; Multimedia; Comunicación; Medio digital
• Accesso online: http://dspace.utb.edu.ec/handle/49000/11806