Afectación del Coronavirus y su impacto en el turismo en la Provincia de Los Ríos, Cantón Quevedo, Año 2020

On the basis that the crisis caused by covid-19 will suppose, due to its characteristics, a before and after for the tourist reactivation, this chapter takes a prospective look at the day before and there may be an after, that is, to the A new panorama that can be drawn once the activity of the sect...

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Hoofdauteur: Mendez Cedeño, Leonela Anabela (author)
Formaat: bachelorThesis
Gepubliceerd in: 2021
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Online toegang:http://dspace.utb.edu.ec/handle/49000/10157
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Samenvatting:On the basis that the crisis caused by covid-19 will suppose, due to its characteristics, a before and after for the tourist reactivation, this chapter takes a prospective look at the day before and there may be an after, that is, to the A new panorama that can be drawn once the activity of the sector is reactivated after its forced strategy plan to counter COVID-19. To do this, and based on some preliminary data from market research that indicate possible changes, some scenarios are outlined based on three key variables: government policy, tourist behavior and organizational culture (of companies) and of citizens with their small great help. For the following research, surveys were carried out to observe the Quevedo Canton due to the crisis that the coronavirus has entailed, emphasizing the importance of advancing in its proactive or anticipatory dimension, even more so when it is marked, as in this case, by its unprecedented nature With the surveys given, we can see what the citizens of the Quevedo Canton require so that tourism can be further promoted in said Canton, and to be able to exploit the tourist centers, natural tourism, among others.