Estrategias de marketing digital en el Almacén Don Pato “Jr.” Ubicado en la ciudad de Babahoyo en el año 2023.
Applying digital marketing strategies in companies is essential for growth and relevance in today's business environment. Consumer trends are forcing brands to use digital approaches to reach and captivate audiences. Effective implementation of digital marketing strategies promotes sustainable...
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| Format: | bachelorThesis |
| Publicat: |
2024
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| Accés en línia: | http://dspace.utb.edu.ec/handle/49000/15884 |
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Afegir etiqueta | _version_ | 1860326167128571904 |
|---|---|
| author | Vera Aguilar, Estefany Gabriela |
| author_facet | Vera Aguilar, Estefany Gabriela |
| author_role | author |
| collection | Repositorio Universidad Técnica de Babahoyo |
| dc.contributor.none.fl_str_mv | Touma Faytong, Mario Alberto |
| dc.creator.none.fl_str_mv | Vera Aguilar, Estefany Gabriela |
| dc.date.none.fl_str_mv | 2024-04-01T23:58:22Z 2024-04-01T23:58:22Z 2024 |
| dc.format.none.fl_str_mv | 38 p. application/pdf |
| dc.identifier.none.fl_str_mv | http://dspace.utb.edu.ec/handle/49000/15884 |
| dc.language.none.fl_str_mv | es |
| dc.publisher.none.fl_str_mv | Babahoyo: UTB-FAFI. 2024 |
| dc.rights.none.fl_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Técnica de Babahoyo instname:Universidad Técnica de Babahoyo instacron:UTB |
| dc.subject.none.fl_str_mv | Estrategias Marketing Marketing Digital Clientes |
| dc.title.none.fl_str_mv | Estrategias de marketing digital en el Almacén Don Pato “Jr.” Ubicado en la ciudad de Babahoyo en el año 2023. |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | Applying digital marketing strategies in companies is essential for growth and relevance in today's business environment. Consumer trends are forcing brands to use digital approaches to reach and captivate audiences. Effective implementation of digital marketing strategies promotes sustainable business growth. The company Don Pato “Jr” is a recognized company in the city of Babahoyo. This case study aims to find an online presence to have a connection with your customers and expand your digital capabilities. Don Pato “Jr” has demonstrated a lasting commitment to excellence with the quality of its products and services. However, in today's digital environment, the adoption of digital marketing and strategies is presented as an essential catalyst to maintain and improve its position. competitive. The importance of implementing a digital marketing and strategy is highlighted as a method for the company, since every time people, especially young people, understand the importance of digitizing markets, by allowing them to make purchases from wherever they are through computers or mobile devices, digital marketing has become become the key to knowing and satisfying the needs of users and potential clients. Therefore, it continues to advance to become a central aspect of business today and in the future. |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | UTB_3040cf629ccbd14ddd2dd475f659aac3 |
| instacron_str | UTB |
| institution | UTB |
| instname_str | Universidad Técnica de Babahoyo |
| language_invalid_str_mv | es |
| network_acronym_str | UTB |
| network_name_str | Repositorio Universidad Técnica de Babahoyo |
| oai_identifier_str | oai:dspace.utb.edu.ec:49000/15884 |
| publishDate | 2024 |
| publisher.none.fl_str_mv | Babahoyo: UTB-FAFI. 2024 |
| reponame_str | Repositorio Universidad Técnica de Babahoyo |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyo |
| repository_id_str | 0 |
| rights_invalid_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ |
| spelling | Estrategias de marketing digital en el Almacén Don Pato “Jr.” Ubicado en la ciudad de Babahoyo en el año 2023.Vera Aguilar, Estefany GabrielaEstrategiasMarketingMarketing DigitalClientesApplying digital marketing strategies in companies is essential for growth and relevance in today's business environment. Consumer trends are forcing brands to use digital approaches to reach and captivate audiences. Effective implementation of digital marketing strategies promotes sustainable business growth. The company Don Pato “Jr” is a recognized company in the city of Babahoyo. This case study aims to find an online presence to have a connection with your customers and expand your digital capabilities. Don Pato “Jr” has demonstrated a lasting commitment to excellence with the quality of its products and services. However, in today's digital environment, the adoption of digital marketing and strategies is presented as an essential catalyst to maintain and improve its position. competitive. The importance of implementing a digital marketing and strategy is highlighted as a method for the company, since every time people, especially young people, understand the importance of digitizing markets, by allowing them to make purchases from wherever they are through computers or mobile devices, digital marketing has become become the key to knowing and satisfying the needs of users and potential clients. Therefore, it continues to advance to become a central aspect of business today and in the future.Applying digital marketing strategies in companies is essential for growth and relevance in today's business environment. Consumer trends are forcing brands to use digital approaches to reach and captivate audiences. Effective implementation of digital marketing strategies promotes sustainable business growth. The company Don Pato “Jr” is a recognized company in the city of Babahoyo. This case study aims to find an online presence to have a connection with your customers and expand your digital capabilities. Don Pato “Jr” has demonstrated a lasting commitment to excellence with the quality of its products and services. However, in today's digital environment, the adoption of digital marketing and strategies is presented as an essential catalyst to maintain and improve its position. competitive. The importance of implementing a digital marketing and strategy is highlighted as a method for the company, since every time people, especially young people, understand the importance of digitizing markets, by allowing them to make purchases from wherever they are through computers or mobile devices, digital marketing has become become the key to knowing and satisfying the needs of users and potential clients. Therefore, it continues to advance to become a central aspect of business today and in the future.Aplicar las estrategias de marketing digital en empresas es esencial para el crecimiento y la relevancia en el entorno empresarial actual las tendencias de consumo están obligando a las marcas a utilizar enfoques digitales para alcanzar y cautivar audiencias. Implementación efectiva de estrategias de marketing digital promueve el crecimiento empresarial sostenible. La empresa Don Pato “Jr.” es una empresa reconocida en la ciudad de Babahoyo. Este estudio de caso tiene como objetivo buscar la presencia online para tener una conexión con sus clientes y ampliar sus capacidades digitales. Don Pato “Jr” ha demostrado un compromiso duradero con la excelencia con la calidad de sus productos y servicios, Sin embargo, en el medio digital actual, la adopción de estrategias y marketing digital se presenta como un catalizador esencial para mantener y mejorar su posición competitiva. Se destaca la importancia de implementar una estrategia y marketing digital como método para la empresa, ya que cada vez que las personas, en especial los jóvenes, comprenden la importancia de digitalizar los mercados, al permitir realizar compras desde cualquier lugar donde se encuentren por medio de computadoras o dispositivos móviles, el marketing digital se ha convertido en la clave para conocer y satisfacer las necesidades de los usuarios y clientes potenciales. Por ello, continúa avanzando para convertirse en un aspecto central de los negocios en la actualidad y en el futuro.Babahoyo: UTB-FAFI. 2024Touma Faytong, Mario Alberto2024-04-01T23:58:22Z2024-04-01T23:58:22Z2024info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis38 p.application/pdfhttp://dspace.utb.edu.ec/handle/49000/15884esAtribución-NoComercial-SinDerivadas 3.0 Ecuadorhttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Técnica de Babahoyoinstname:Universidad Técnica de Babahoyoinstacron:UTB2024-04-02T08:01:27Zoai:dspace.utb.edu.ec:49000/15884Institucionalhttp://dspace.utb.edu.ec/Universidad públicahttps://utb.edu.ec/http://dspace.utb.edu.ec/oai.Ecuador...opendoar:02026-03-21T23:25:31.987205Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyotrue |
| spellingShingle | Estrategias de marketing digital en el Almacén Don Pato “Jr.” Ubicado en la ciudad de Babahoyo en el año 2023. Vera Aguilar, Estefany Gabriela Estrategias Marketing Marketing Digital Clientes |
| status_str | publishedVersion |
| title | Estrategias de marketing digital en el Almacén Don Pato “Jr.” Ubicado en la ciudad de Babahoyo en el año 2023. |
| title_full | Estrategias de marketing digital en el Almacén Don Pato “Jr.” Ubicado en la ciudad de Babahoyo en el año 2023. |
| title_fullStr | Estrategias de marketing digital en el Almacén Don Pato “Jr.” Ubicado en la ciudad de Babahoyo en el año 2023. |
| title_full_unstemmed | Estrategias de marketing digital en el Almacén Don Pato “Jr.” Ubicado en la ciudad de Babahoyo en el año 2023. |
| title_short | Estrategias de marketing digital en el Almacén Don Pato “Jr.” Ubicado en la ciudad de Babahoyo en el año 2023. |
| title_sort | Estrategias de marketing digital en el Almacén Don Pato “Jr.” Ubicado en la ciudad de Babahoyo en el año 2023. |
| topic | Estrategias Marketing Marketing Digital Clientes |
| url | http://dspace.utb.edu.ec/handle/49000/15884 |