Estrategias de ventas del Multicomercio el sambo del cantón Vinces, período 2021-2022.

The purpose of this research is to analyze whether Multicomercio El Sambo del Cantón Vinces has implemented sales strategies in the period 2021-2022, therefore, it is desired to answer the following questions: What type of sales strategies does Multicomercio El Sambo del Canton Vinces in the period 2021-2022? Are the results of the application of sales strategies in the El Sambo del Cantón Vinces Multistore known in the 2021-2022 period? In order to answer these questions, a qualitative research methodology was carried out that will allow obtaining reliable information to be able to relate the facts. The type of research is descriptive, which allowed obtaining information without interfering in the events of the company, in addition, the documentary method was applied that facilitated the use of bibliography of both books, magazines, works, among others, in order to form the theoretical framework, He used the inductive method that helped to reach the general conclusions from the particular point of view. The survey technique was applied to a group of people to obtain first-hand information through a structured questionnaire. An interview was also conducted with the manager of the company for which an unstructured questionnaire was designed. This case study is within the research line of the career "Financial, administrative, tax, audit and control management" and in the sub-line of the Business Engineering career "Marketing and commercialization".

• 主要作者: Parra Vera, Carlos Vinicio (author)
• 格式: bachelorThesis
• 出版: 2023
• 主題: Estrategias; Ventas; Cliente; Multicomercio; Posicionamiento
• 在線閱讀: http://dspace.utb.edu.ec/handle/49000/14286