Estrategias de Marketing en el Comercial Josseppy de la Ciudad de Vinces en el Período 2023.

The Josseppy Commercial of the city of Vinces in 2023, implemented a series of innovative marketing strategies to strengthen its position in the local market, one of the key initiatives was the complete renewal of its brand image, which included the development of a new logo and the modernization of the interior design of the store to create a more attractive and welcoming environment for customers. This renovation not only sought to improve aesthetics, but also to transmit values of quality and modernity that would resonate with its audience. In addition to the visual renovation, Josseppy focused on improving the customer experience. They implemented loyalty programs designed to reward frequent customers and offer them exclusive benefits, which helped strengthen ties with the local community. Personalized attention was another fundamental aspect, with a team trained to advise customers on their purchases and resolve any doubt or concern effectively. In the digital sphere, Josseppy launched a series of campaigns on social networks and other online platforms, these campaigns not only increased brand visibility but also attracted a younger and digitally connected audience using data analysis and segmentation strategies, they were able to target their messages effectively, thus optimizing the return on investment in their digital marketing actions. Additionally, Josseppy established strategic alliances with local suppliers to expand their product offering, thus ensuring that they could better meet the needs and preferences of their customers. This product diversification not only attracted new customers, but also strengthened Vinces' position as a leader in the retail sector.

• Egile nagusia: Arias Vecilla, Ingrid Mayerli (author)
• Formatua: bachelorThesis
• Argitaratua: 2024
• Gaiak: Atractivo; Cliente; Digital; Jóvenes; Programas
• Sarrera elektronikoa: http://dspace.utb.edu.ec/handle/49000/16992