Estrategias de marketing para promocionar el crossfit mega box de la parroquia Barreiro del cantón Babahoyo, primer semestre del 2023.

Several gyms and Crossfit work without strategies to promote their services and position themselves in the market, despite having an adequate space for training or several certifications on physical exercise, the disinterest of citizens is evident. The objective of this case study is to determine how marketing strategies influence the promotion of the Crossfit Mega Box in the Barreiro parish of the Babahoyo canton. To this end, research is carried out supported by several authors who serve as a guide for the writing of the project. Some research points that were taken into consideration were: Marketing and what are the marketing strategies, the 4 P of marketing, how to measure positioning, Positioning strategies, SWOT Matrix, among others. Each of the topics was presented in detail, but limiting the information only in direct relation to the topic of study, so that a clear understanding of the points discussed was obtained and in order to achieve the objectives that were established. The responses received in the market study that was applied helped identify customer preferences and inclinations, and with the SWOT Matrix that was carried out, the appropriate strategies were selected to overcome the company's weaknesses. Once the results have been analyzed, the author highlights the marketing mix strategy (product, price, place and promotion) for the Crossfit Mega Box, suggesting new methods in order to meet the company's goals.

• 1. Verfasser: León Pérez, Brayana Isabel (author)
• Format: bachelorThesis
• Veröffentlicht: 2023
• Schlagworte: Estrategias; Marketing; Posicionamiento
• Online Zugang: http://dspace.utb.edu.ec/handle/49000/15226