Influencia en las redes sociales en los emprendimientos del mercado Municipal del cantón Buena Fe, año 2022
This case study analyzes the incidence of social networks as advertising media for the ventures of the municipal market of the canton of Buena Fe, with the objective of determining the incidence of social networks in the merchants of the municipal market of Buena Fe. To search for information succes...
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| Materyal Türü: | bachelorThesis |
| Baskı/Yayın Bilgisi: |
2022
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| Online Erişim: | http://dspace.utb.edu.ec/handle/49000/12357 |
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Etiketle | _version_ | 1858410469047402496 |
|---|---|
| author | Peñaloza Zambrano, Gabriel Leomaiz |
| author_facet | Peñaloza Zambrano, Gabriel Leomaiz |
| author_role | author |
| collection | Repositorio Universidad Técnica de Babahoyo |
| dc.contributor.none.fl_str_mv | Barragan Morocho, Willam Roberto |
| dc.creator.none.fl_str_mv | Peñaloza Zambrano, Gabriel Leomaiz |
| dc.date.none.fl_str_mv | 2022-07-08T20:03:40Z 2022-07-08T20:03:40Z 2022 |
| dc.format.none.fl_str_mv | 33 p. application/pdf |
| dc.identifier.none.fl_str_mv | http://dspace.utb.edu.ec/handle/49000/12357 |
| dc.language.none.fl_str_mv | es |
| dc.publisher.none.fl_str_mv | BABAHOYO: UTB, 2022 |
| dc.rights.none.fl_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Técnica de Babahoyo instname:Universidad Técnica de Babahoyo instacron:UTB |
| dc.subject.none.fl_str_mv | Redes sociales Emprendedores Publicidad |
| dc.title.none.fl_str_mv | Influencia en las redes sociales en los emprendimientos del mercado Municipal del cantón Buena Fe, año 2022 |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | This case study analyzes the incidence of social networks as advertising media for the ventures of the municipal market of the canton of Buena Fe, with the objective of determining the incidence of social networks in the merchants of the municipal market of Buena Fe. To search for information successfully, this work mixes qualitative and quantitative research, with a descriptive methodology using the survey technique with its respective instrument, the questionnaire to entrepreneurs to obtain information on how they approach social networks when they promote their products or services. To understand the advertising field, a cautious investigation and critical analysis was carried out on the subject. With the completion of the project, it can be deduced that social networks, in addition to being means of communication, are also viable channels for business advertising. It is worth mentioning that it was concluded that social networks are the advertising medium with the most customer acquisitions worldwide given the boom left by the pandemic, resulting in the new digital society. |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | UTB_33b4dbb95bbf355dc373a0326986fa2d |
| instacron_str | UTB |
| institution | UTB |
| instname_str | Universidad Técnica de Babahoyo |
| language_invalid_str_mv | es |
| network_acronym_str | UTB |
| network_name_str | Repositorio Universidad Técnica de Babahoyo |
| oai_identifier_str | oai:dspace.utb.edu.ec:49000/12357 |
| publishDate | 2022 |
| publisher.none.fl_str_mv | BABAHOYO: UTB, 2022 |
| reponame_str | Repositorio Universidad Técnica de Babahoyo |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyo |
| repository_id_str | 0 |
| rights_invalid_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ |
| spelling | Influencia en las redes sociales en los emprendimientos del mercado Municipal del cantón Buena Fe, año 2022Peñaloza Zambrano, Gabriel LeomaizRedes socialesEmprendedoresPublicidadThis case study analyzes the incidence of social networks as advertising media for the ventures of the municipal market of the canton of Buena Fe, with the objective of determining the incidence of social networks in the merchants of the municipal market of Buena Fe. To search for information successfully, this work mixes qualitative and quantitative research, with a descriptive methodology using the survey technique with its respective instrument, the questionnaire to entrepreneurs to obtain information on how they approach social networks when they promote their products or services. To understand the advertising field, a cautious investigation and critical analysis was carried out on the subject. With the completion of the project, it can be deduced that social networks, in addition to being means of communication, are also viable channels for business advertising. It is worth mentioning that it was concluded that social networks are the advertising medium with the most customer acquisitions worldwide given the boom left by the pandemic, resulting in the new digital society.This case study analyzes the incidence of social networks as advertising media for the ventures of the municipal market of the canton of Buena Fe, with the objective of determining the incidence of social networks in the merchants of the municipal market of Buena Fe. To search for information successfully, this work mixes qualitative and quantitative research, with a descriptive methodology using the survey technique with its respective instrument, the questionnaire to entrepreneurs to obtain information on how they approach social networks when they promote their products or services. To understand the advertising field, a cautious investigation and critical analysis was carried out on the subject. With the completion of the project, it can be deduced that social networks, in addition to being means of communication, are also viable channels for business advertising. It is worth mentioning that it was concluded that social networks are the advertising medium with the most customer acquisitions worldwide given the boom left by the pandemic, resulting in the new digital society.Este estudio de caso analiza la incidencia de las redes sociales como medios publicitarios por los emprendimientos del mercado municipal del cantón Buena Fe, con el objetivo de determinar la incidencia de las redes sociales en los comerciantes del mercado municipal de Buena Fe. Para buscar información con éxito, este trabajo mezcla investigaciones cualitativas y cuantitativas, con una metodología descriptiva utilizando la técnica de la encuesta con su respectivo instrumento el cuestionario a los emprendimientos para obtener información sobre cómo abordan las redes sociales cuando promocionan sus productos o servicios. Para comprender el campo publicitario, se realizó una investigación cautelosa y análisis crítico en el tema. Con la realización del proyecto, se puede deducir que las redes sociales, además de ser medios de comunicación, también son canales viables para la publicidad de los negocios. Cabe mencionar que se llegó a la conclusión que las redes sociales son el medio publicitario con más captaciones de clientes a nivel mundial dado al auge que dejo la pandemia dando como resultado la nueva sociedad digital.BABAHOYO: UTB, 2022Barragan Morocho, Willam Roberto2022-07-08T20:03:40Z2022-07-08T20:03:40Z2022info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis33 p.application/pdfhttp://dspace.utb.edu.ec/handle/49000/12357esAtribución-NoComercial-SinDerivadas 3.0 Ecuadorhttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Técnica de Babahoyoinstname:Universidad Técnica de Babahoyoinstacron:UTB2022-07-09T08:01:09Zoai:dspace.utb.edu.ec:49000/12357Institucionalhttp://dspace.utb.edu.ec/Universidad públicahttps://utb.edu.ec/http://dspace.utb.edu.ec/oai.Ecuador...opendoar:02026-02-28T22:26:42.639247Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyotrue |
| spellingShingle | Influencia en las redes sociales en los emprendimientos del mercado Municipal del cantón Buena Fe, año 2022 Peñaloza Zambrano, Gabriel Leomaiz Redes sociales Emprendedores Publicidad |
| status_str | publishedVersion |
| title | Influencia en las redes sociales en los emprendimientos del mercado Municipal del cantón Buena Fe, año 2022 |
| title_full | Influencia en las redes sociales en los emprendimientos del mercado Municipal del cantón Buena Fe, año 2022 |
| title_fullStr | Influencia en las redes sociales en los emprendimientos del mercado Municipal del cantón Buena Fe, año 2022 |
| title_full_unstemmed | Influencia en las redes sociales en los emprendimientos del mercado Municipal del cantón Buena Fe, año 2022 |
| title_short | Influencia en las redes sociales en los emprendimientos del mercado Municipal del cantón Buena Fe, año 2022 |
| title_sort | Influencia en las redes sociales en los emprendimientos del mercado Municipal del cantón Buena Fe, año 2022 |
| topic | Redes sociales Emprendedores Publicidad |
| url | http://dspace.utb.edu.ec/handle/49000/12357 |