Contenido de los influencers de Ecuador en Tik Tok, último trimestre 2020
This research work was born with the objective of analyzing the content provided by tiktokers in Ecuador and how they benefit from this platform, we will cover relevant issues where we will learn about Tik Tok, its growth during the health emergency of Covid 19, which he is a tiktoker among others;...
Furkejuvvon:
| Váldodahkki: | |
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| Materiálatiipa: | bachelorThesis |
| Almmustuhtton: |
2021
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| Fáttát: | |
| Liŋkkat: | http://dspace.utb.edu.ec/handle/49000/9893 |
| Fáddágilkorat: |
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| Čoahkkáigeassu: | This research work was born with the objective of analyzing the content provided by tiktokers in Ecuador and how they benefit from this platform, we will cover relevant issues where we will learn about Tik Tok, its growth during the health emergency of Covid 19, which he is a tiktoker among others; For which an analysis and data collection were carried out where five characters of the country who are dedicated to the creation of content were identified, later the observation sheet was made to detail it. According to the research, it can be observed that the selected tiktokers generate different types of content and add their own style, however, it was identified that all carry out advertisements for different companies or promote their own undertaking directly or indirectly. It should be noted that not all the videos that they upload to the application are sponsored, that depends on each influencer and how their profile is managed. |
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