Merchandising en la Despensa German Silva del sector Mata de Cacao - Parroquia Febres Cordero.
The German Silva pantry, is located in the Mata de cacao sector, belonging to the Febres Cordero parish, is dedicated to the marketing of products from the basic basket, it is one of the largest entities in the town, considering that since 2015 offers its products to the market, however the administ...
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| Formato: | bachelorThesis |
| Publicado em: |
2022
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| Acesso em linha: | http://dspace.utb.edu.ec/handle/49000/11261 |
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Adicionar Tag | Resumo: | The German Silva pantry, is located in the Mata de cacao sector, belonging to the Febres Cordero parish, is dedicated to the marketing of products from the basic basket, it is one of the largest entities in the town, considering that since 2015 offers its products to the market, however the administration that they carry in them has maintained it empirically, which has not contributed to its development, thus coming to consider the analysis of strategies that contribute to the establishment of sales, the same that act directly at the point of sale. It is for this reason that this research project has focused on conducting a comprehensive analysis of each of the activities that are carried out in the pantry, thus considering the analysis of the elements, activities and strategies that merchandising has. Thus, the proposal resulting from the research was directed to identify and design merchandising strategies that allow renewing the image of the pantry, as well as the points of sale and execution of activities related to the classification and ordering of products, contributing in a way considerable to the sales that the pantry has, such as the experience of the clients. |
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