Estrategias de marketing político en las redes sociales (Facebook) en el cantón Baba
The objective of the investigative work is to analyze the marketing strategies that the social network has in the current political sphere, to know the communication tools that the candidates can use in order to conquer their voters, apart from knowing the importance that the social network currentl...
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| Format: | bachelorThesis |
| Publicat: |
2022
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| Matèries: | |
| Accés en línia: | http://dspace.utb.edu.ec/handle/49000/11933 |
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Afegir etiqueta | Sumari: | The objective of the investigative work is to analyze the marketing strategies that the social network has in the current political sphere, to know the communication tools that the candidates can use in order to conquer their voters, apart from knowing the importance that the social network currently provides. social network. The theoretical support has been exposed part of the marketing theories, of the platform, which has seen an evolution, where the social network is a strategic means of communication, since through Facebook you can publish content or interact with voters in order to be successful in politics. It will be studied how communication technology easily allows candidates to publicize their process in politics. For this, a mixed type of research is used, which is based on interviews and surveys, and thus indicate the crucial relationship that today the social network and politics have. The Facebook platform allows for greater interaction with users, who feel more attracted to politics. Providing new opportunities for candidates to show citizens their content, while being interested and participating in politics. |
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