Estrategias de marketing para promocionar sus atractivos naturales del cantón Montalvo

This case study refers to the Montalvo canton and the marketing strategies to promote its natural attractions. Montalvo is a canton with a spectacular climate, popular for its citrus production, rice producer and for its majestic landscape with the Andes Mountains in the background. The objective of this case study is to identify marketing strategies to promote the natural attractions of the canton. As a result of the investigation, it was concluded that one of the factors that impede the tourist development of the Montalvo canton is that there is no help from the municipal GAD. The methodology located was descriptive, documentary, explorative and observation research, through the technique of the survey carried out to the inhabitants of the Montalvo canton with the help of the questionnaire, this effectively contributed to the investigation, where the inhabitants showed their disagreements and opinions that contribute to the solution of the investigative problem. At the end, different resources are planned to help mitigate the silver problem, improve the promotion of natural attractions and extend the economic income of the inhabitants.

• Κύριος συγγραφέας: Villamar Alvarez, Nerio Luis (author)
• Μορφή: bachelorThesis
• Έκδοση: 2021
• Θέματα: Estrategias de marketing; Promoción; Atractivos naturales
• Διαθέσιμο Online: http://dspace.utb.edu.ec/handle/49000/9969