Atención al cliente en Mini Market Xavier Ruedas 24/7 de la ciudad de Babahoyo, en el periodo 2023.

Customer service is a crucial aspect for business success, influencing customer perception and loyalty to the company. This study addresses customer service at the Xavier Rueda Mini Market, highlighting its importance and analyzing strategies to improve it. The Mini Market Xavier Rueda is dedicated to the sale of food products, alcoholic beverages and other essential items in Babahoyo, province of Los Ríos. Despite its long history in the market, it faces challenges in customer service. Customer satisfaction is critical to business success as it influences market perception and marketing strategies. A qualitative and quantitative methodological approach was adopted, combining surveys and interviews to collect information on customer service. The results revealed areas of opportunity in service efficiency, such as service time management and staff training. The findings obtained were discussed, identifying challenges in customer service and the company's commitment to continuous improvement. Conclusions were reached about the importance of implementing measures to improve service quality, such as staff training and the implementation of more efficient time management systems. Literature sources and additional documents, such as survey questionnaires and interview transcripts, are included to support the study.

• Main Author: Vera Verdezoto, Estefanía Brigitte (author)
• Format: bachelorThesis
• Published: 2024
• Subjects: Atención; Cliente; Estrategias; Insatisfacción; Mejora; Retroalimentación
• Online Access: http://dspace.utb.edu.ec/handle/49000/15886