Análisis fotográfico: Publicidades de las pequeñas y medianas empresas de la ciudad de Babahoyo
This case study specifically shows theoretical and field research on the influence of photographs in the advertising of small and medium-sized companies in the city of Babahoyo, with the objective of knowing the advantages and disadvantages that an image could have In relation to its advertising, th...
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| Format: | bachelorThesis |
| Language: | spa |
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2020
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| Online Access: | http://dspace.utb.edu.ec/handle/49000/7441 |
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| author | Jimenez Troya, Geanella Maytee |
| author_facet | Jimenez Troya, Geanella Maytee |
| author_role | author |
| collection | Repositorio Universidad Técnica de Babahoyo |
| dc.contributor.none.fl_str_mv | Campi Maldonado, Alejandra |
| dc.creator.none.fl_str_mv | Jimenez Troya, Geanella Maytee |
| dc.date.none.fl_str_mv | 2020-04-05T21:11:00Z 2020-04-05T21:11:00Z 2020 |
| dc.format.none.fl_str_mv | 33 p. application/pdf |
| dc.identifier.none.fl_str_mv | http://dspace.utb.edu.ec/handle/49000/7441 |
| dc.language.none.fl_str_mv | spa |
| dc.publisher.none.fl_str_mv | BABAHOYO: UTB, 2020 |
| dc.rights.none.fl_str_mv | http://creativecommons.org/licenses/by-nc-sa/3.0/ec/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Técnica de Babahoyo instname:Universidad Técnica de Babahoyo instacron:UTB |
| dc.subject.none.fl_str_mv | Fotografías Pymes Publicidad Análisis |
| dc.title.none.fl_str_mv | Análisis fotográfico: Publicidades de las pequeñas y medianas empresas de la ciudad de Babahoyo |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | This case study specifically shows theoretical and field research on the influence of photographs in the advertising of small and medium-sized companies in the city of Babahoyo, with the objective of knowing the advantages and disadvantages that an image could have In relation to its advertising, the descriptive method will also be considered based on interviews aimed at small and medium-sized companies that are most recognized at the local level, as well as an observation sheet that recaptured the real situation of SMEs mental perspective. Finally, photos will be presented showing the type of advertising used by businesses and micro companies in the sector studied. |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | UTB_3868703f299313d7aa4f2ee9bd3742cb |
| instacron_str | UTB |
| institution | UTB |
| instname_str | Universidad Técnica de Babahoyo |
| language | spa |
| network_acronym_str | UTB |
| network_name_str | Repositorio Universidad Técnica de Babahoyo |
| oai_identifier_str | oai:dspace.utb.edu.ec:49000/7441 |
| publishDate | 2020 |
| publisher.none.fl_str_mv | BABAHOYO: UTB, 2020 |
| reponame_str | Repositorio Universidad Técnica de Babahoyo |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyo |
| repository_id_str | 0 |
| rights_invalid_str_mv | http://creativecommons.org/licenses/by-nc-sa/3.0/ec/ |
| spelling | Análisis fotográfico: Publicidades de las pequeñas y medianas empresas de la ciudad de BabahoyoJimenez Troya, Geanella MayteeFotografíasPymesPublicidadAnálisisThis case study specifically shows theoretical and field research on the influence of photographs in the advertising of small and medium-sized companies in the city of Babahoyo, with the objective of knowing the advantages and disadvantages that an image could have In relation to its advertising, the descriptive method will also be considered based on interviews aimed at small and medium-sized companies that are most recognized at the local level, as well as an observation sheet that recaptured the real situation of SMEs mental perspective. Finally, photos will be presented showing the type of advertising used by businesses and micro companies in the sector studied.El presente estudio de caso muestra de forma detallada la investigación teórica y de campo sobre la influencia de las fotografías en la publicidad de las pequeñas y medianas empresas de la ciudad de Babahoyo, con el objetivo de conocer las ventajas y desventajas que podrían tener una imagen fotográfica en relación a su publicidad, además se considerará el método descriptivo basadas en entrevistas dirigidas a pequeñas y medianas empresas que son más reconocidas a nivel local, así mismo una ficha de observación que permitirá recabar perspectiva mente la situación real de las Pymes. Finalmente se presentarán fotos donde se evidenciará el tipo de publicidad que utilizan los negocios y micro empresas del sector estudiado.BABAHOYO: UTB, 2020Campi Maldonado, Alejandra2020-04-05T21:11:00Z2020-04-05T21:11:00Z2020info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis33 p.application/pdfhttp://dspace.utb.edu.ec/handle/49000/7441spahttp://creativecommons.org/licenses/by-nc-sa/3.0/ec/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Técnica de Babahoyoinstname:Universidad Técnica de Babahoyoinstacron:UTB2020-04-06T08:00:24Zoai:dspace.utb.edu.ec:49000/7441Institucionalhttp://dspace.utb.edu.ec/Universidad públicahttps://utb.edu.ec/http://dspace.utb.edu.ec/oai.Ecuador...opendoar:02026-04-25T22:24:24.638096Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyotrue |
| spellingShingle | Análisis fotográfico: Publicidades de las pequeñas y medianas empresas de la ciudad de Babahoyo Jimenez Troya, Geanella Maytee Fotografías Pymes Publicidad Análisis |
| status_str | publishedVersion |
| title | Análisis fotográfico: Publicidades de las pequeñas y medianas empresas de la ciudad de Babahoyo |
| title_full | Análisis fotográfico: Publicidades de las pequeñas y medianas empresas de la ciudad de Babahoyo |
| title_fullStr | Análisis fotográfico: Publicidades de las pequeñas y medianas empresas de la ciudad de Babahoyo |
| title_full_unstemmed | Análisis fotográfico: Publicidades de las pequeñas y medianas empresas de la ciudad de Babahoyo |
| title_short | Análisis fotográfico: Publicidades de las pequeñas y medianas empresas de la ciudad de Babahoyo |
| title_sort | Análisis fotográfico: Publicidades de las pequeñas y medianas empresas de la ciudad de Babahoyo |
| topic | Fotografías Pymes Publicidad Análisis |
| url | http://dspace.utb.edu.ec/handle/49000/7441 |