Plan de marketing para la optimización del turismo en la Ruta del Río del cantón Quevedo 2020

Tourism is an activity that is carried out worldwide, organized in different ways and depending on the localities and cultures that exist in the different regions, the province of Los Ríos is very visited for its different fauna and ecological zones that allow you to spend family moments promoting local and national tourism, which contributes to the subsistence economy of Riosense families. The work details the main problems found in the northern area of Quevedo - Ruta del rio, which was a work created and therefore was abandoned, allowing deterioration and lack of security, a study was prepared through a survey of 50 people from the town and its surroundings, a marketing plan was also proposed that allows us to analyze the pros and cons of the town and thus be able to focus on a good incursion by the municipal Gad and private companies, to contribute to the economy of the city and of the families that live near the Rio route, optimizing tourism in the city and therefore generating more employment with new ventures.

• 第一著者: Peralta Toala, Juan Alexander (author)
• フォーマット: bachelorThesis
• 出版事項: 2021
• 主題: Inversión; Economía; Infraestructura; Cultura
• オンライン･アクセス: http://dspace.utb.edu.ec/handle/49000/10168