Rol de los Community Manager en las redes sociales durante la campaña electoral de Ecuador 2021

This research work addressed the issue of the Role of “Community Managers” in social networks during the Ecuador 2021 electoral campaign, due to the fact that the use of these media in politics has grown considerably. The main objective of this case study is to determine the role of Community Managers (CM) in social networks during the aforementioned electoral campaign. The development of the theoretical framework is based on bibliographic sources of the topic of interest. A qualitative approach methodology was proposed, executing interviews with four CM of candidates for Assemblymen for the province of Los Ríos, respectively Carlos Ramos Castro, CM of: Jhonny Terán Barragán - PSC, Cesar Fabricio Vaca Díaz, CM of: Adriana Saltos - CREO, María Belén Gálvez, CM from: Génesis Blum - CREO, Alexis Ibarra, CM from: Viviana Parra - CREO, which allowed obtaining first-hand information. According to the analytical - synthetic method carried out, it is concluded that the most important roles played by those professionals in the campaign process are: the development of the project to follow, creation of good content and the ability to solve problems and communication crises. In addition, it is established that currently social networks play a fundamental role in political campaigns. So the role of the CM is essential and every politician should not hesitate to hire an expert on the subject.

• Auteur principal: Benitez Valverde, Ariana Izamary (author)
• Format: bachelorThesis
• Publié: 2021
• Sujets: Community manager; Campaña electoral; Ecuador
• Accès en ligne: http://dspace.utb.edu.ec/handle/49000/9797