Estrategias de marketing y su incidencia en la participación del mercado de lubricantes automotrices en la provincia de Los Ríos de la empresa COMDIELSA durante el año 2023.

This study is carried out within the scope of the company COMDIELSA, located in Guayaquil, in the city of Babahoyo, specifically on Avenida 5 de junio between Mejía and Barreiro streets. This research focuses on analyzing how the marketing strategies implemented by COMDIELSA have impacted its partic...

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Bibliographic Details
Main Author: Marín Santos, Freddy Jonathan (author)
Format: bachelorThesis
Published: 2024
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Online Access:http://dspace.utb.edu.ec/handle/49000/17090
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