Diseño de un plan de marketing a través de un proceso logístico para mejora de las ventas en la empresa marcimex de la ciudad de Babahoyo

This thesis is the design of a marketing plan through a logistic process for improved sales in the company Marcimex Babahoyo city. Through strategies to achieve improved sales and therefore the growth of it. What is intended is to achieve high performance in sales, which surveys to customers in orde...

Full description

Saved in:
Bibliographic Details
Main Author: Arévalo Sánchez, Ángela Tatiana (author)
Other Authors: Vera Díaz, Katherine Stefanía (author)
Format: bachelorThesis
Language:spa
Published: 2014
Subjects:
Online Access:http://dspace.utb.edu.ec/handle/49000/654
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:This thesis is the design of a marketing plan through a logistic process for improved sales in the company Marcimex Babahoyo city. Through strategies to achieve improved sales and therefore the growth of it. What is intended is to achieve high performance in sales, which surveys to customers in order to know what were the expectations of the company and employees to see if they are fully trained to provide a service of quality...