Diseño de un plan de marketing a través de un proceso logístico para mejora de las ventas en la empresa marcimex de la ciudad de Babahoyo

This thesis is the design of a marketing plan through a logistic process for improved sales in the company Marcimex Babahoyo city. Through strategies to achieve improved sales and therefore the growth of it. What is intended is to achieve high performance in sales, which surveys to customers in orde...

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Hlavní autor: Arévalo Sánchez, Ángela Tatiana (author)
Další autoři: Vera Díaz, Katherine Stefanía (author)
Médium: bachelorThesis
Jazyk:spa
Vydáno: 2014
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On-line přístup:http://dspace.utb.edu.ec/handle/49000/654
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Shrnutí:This thesis is the design of a marketing plan through a logistic process for improved sales in the company Marcimex Babahoyo city. Through strategies to achieve improved sales and therefore the growth of it. What is intended is to achieve high performance in sales, which surveys to customers in order to know what were the expectations of the company and employees to see if they are fully trained to provide a service of quality...