Estrategias de marketing digital para aumentar las ventas en el Almacén María José.
This case study was carried out in the María José warehouse in the city of Babahoyo. whose activity is to offer its customers a variety of products such as clothing for women, men and children, footwear, home decorations and other accessories. In turn, this research aims to define digital marketing...
সংরক্ষণ করুন:
| প্রধান লেখক: | |
|---|---|
| বিন্যাস: | bachelorThesis |
| প্রকাশিত: |
2022
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| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | http://dspace.utb.edu.ec/handle/49000/12588 |
| ট্যাগগুলো: |
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ট্যাগ যুক্ত করুন | _version_ | 1859044557667172352 |
|---|---|
| author | Dicao Torres, Diana Valeria |
| author_facet | Dicao Torres, Diana Valeria |
| author_role | author |
| collection | Repositorio Universidad Técnica de Babahoyo |
| dc.contributor.none.fl_str_mv | Camacho Coloma, Tulio Telesforo |
| dc.creator.none.fl_str_mv | Dicao Torres, Diana Valeria |
| dc.date.none.fl_str_mv | 2022-09-29T04:43:45Z 2022-09-29T04:43:45Z 2022 |
| dc.format.none.fl_str_mv | 38 p. application/pdf |
| dc.identifier.none.fl_str_mv | http://dspace.utb.edu.ec/handle/49000/12588 |
| dc.language.none.fl_str_mv | es |
| dc.publisher.none.fl_str_mv | Babahoyo: UTB-FAFI. 2022 |
| dc.rights.none.fl_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ info:eu-repo/semantics/openAccess |
| dc.source.none.fl_str_mv | reponame:Repositorio Universidad Técnica de Babahoyo instname:Universidad Técnica de Babahoyo instacron:UTB |
| dc.subject.none.fl_str_mv | Marketing Marketing Digital Ventas Estrategias de marketing |
| dc.title.none.fl_str_mv | Estrategias de marketing digital para aumentar las ventas en el Almacén María José. |
| dc.type.none.fl_str_mv | info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/bachelorThesis |
| description | This case study was carried out in the María José warehouse in the city of Babahoyo. whose activity is to offer its customers a variety of products such as clothing for women, men and children, footwear, home decorations and other accessories. In turn, this research aims to define digital marketing strategies to improve their positioning and increase their sales. Marketing strategies are a fundamental tool in business, a true guide and vital for companies that sell products or services, since they allow their managers and leaders to choose and apply the best and most relevant to their needs. In this research, the type of bibliographic research and descriptive research were implemented, which were fundamental for understanding the problems. In addition, the descriptive method, of a qualitative and quantitative nature, was obtained, given that through digital marketing strategies the positive and negative qualities of the María José warehouse were determined, through surveys of the survey, necessary and relevant information was obtained for the investigation. |
| eu_rights_str_mv | openAccess |
| format | bachelorThesis |
| id | UTB_3b9b5ea1a0c97dbfae465dfe6c97a736 |
| instacron_str | UTB |
| institution | UTB |
| instname_str | Universidad Técnica de Babahoyo |
| language_invalid_str_mv | es |
| network_acronym_str | UTB |
| network_name_str | Repositorio Universidad Técnica de Babahoyo |
| oai_identifier_str | oai:dspace.utb.edu.ec:49000/12588 |
| publishDate | 2022 |
| publisher.none.fl_str_mv | Babahoyo: UTB-FAFI. 2022 |
| reponame_str | Repositorio Universidad Técnica de Babahoyo |
| repository.mail.fl_str_mv | . |
| repository.name.fl_str_mv | Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyo |
| repository_id_str | 0 |
| rights_invalid_str_mv | Atribución-NoComercial-SinDerivadas 3.0 Ecuador http://creativecommons.org/licenses/by-nc-nd/3.0/ec/ |
| spelling | Estrategias de marketing digital para aumentar las ventas en el Almacén María José.Dicao Torres, Diana ValeriaMarketingMarketing DigitalVentasEstrategias de marketingThis case study was carried out in the María José warehouse in the city of Babahoyo. whose activity is to offer its customers a variety of products such as clothing for women, men and children, footwear, home decorations and other accessories. In turn, this research aims to define digital marketing strategies to improve their positioning and increase their sales. Marketing strategies are a fundamental tool in business, a true guide and vital for companies that sell products or services, since they allow their managers and leaders to choose and apply the best and most relevant to their needs. In this research, the type of bibliographic research and descriptive research were implemented, which were fundamental for understanding the problems. In addition, the descriptive method, of a qualitative and quantitative nature, was obtained, given that through digital marketing strategies the positive and negative qualities of the María José warehouse were determined, through surveys of the survey, necessary and relevant information was obtained for the investigation.This case study was carried out in the María José warehouse in the city of Babahoyo. whose activity is to offer its customers a variety of products such as clothing for women, men and children, footwear, home decorations and other accessories. In turn, this research aims to define digital marketing strategies to improve their positioning and increase their sales. Marketing strategies are a fundamental tool in business, a true guide and vital for companies that sell products or services, since they allow their managers and leaders to choose and apply the best and most relevant to their needs. In this research, the type of bibliographic research and descriptive research were implemented, which were fundamental for understanding the problems. In addition, the descriptive method, of a qualitative and quantitative nature, was obtained, given that through digital marketing strategies the positive and negative qualities of the María José warehouse were determined, through surveys of the survey, necessary and relevant information was obtained for the investigation.El presente caso de estudio se lo realizó en el almacén María José de la ciudad de Babahoyo. cuya actividad es ofrecer a sus clientes una variedad de productos como prendas para Damas, caballeros y niños, calzados, adornos para el hogar y demás accesorios. A su vez, la presente investigación tiene como objetivo de definir estrategias de marketing digital para mejorar su posicionamiento y aumentar sus ventas. Las estrategias de marketing son una herramienta fundamental en los negocios, una verdadera guía y vital para las empresas que comercializan productos o servicios, ya que permiten a sus gerentes y líderes elegir y aplicar lo mejor y más relevante a sus necesidades. En esta investigación se implementaron el tipo de investigación bibliográfica y la investigación descriptiva, las cuales fueron fundamentales para la comprensión de las problemáticas. Además, se utilizó el método descriptivo, de carácter cualitativo y cuantitativo, dado que mediante estrategias de marketing digital se determina las cualidades positivas y negativas del almacén María José, a través de encuestas de la encuesta se obtuvo información necesaria y relevante para la investigación.Babahoyo: UTB-FAFI. 2022Camacho Coloma, Tulio Telesforo2022-09-29T04:43:45Z2022-09-29T04:43:45Z2022info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/bachelorThesis38 p.application/pdfhttp://dspace.utb.edu.ec/handle/49000/12588esAtribución-NoComercial-SinDerivadas 3.0 Ecuadorhttp://creativecommons.org/licenses/by-nc-nd/3.0/ec/info:eu-repo/semantics/openAccessreponame:Repositorio Universidad Técnica de Babahoyoinstname:Universidad Técnica de Babahoyoinstacron:UTB2022-09-29T08:01:07Zoai:dspace.utb.edu.ec:49000/12588Institucionalhttp://dspace.utb.edu.ec/Universidad públicahttps://utb.edu.ec/http://dspace.utb.edu.ec/oai.Ecuador...opendoar:02026-03-07T22:21:07.436779Repositorio Universidad Técnica de Babahoyo - Universidad Técnica de Babahoyotrue |
| spellingShingle | Estrategias de marketing digital para aumentar las ventas en el Almacén María José. Dicao Torres, Diana Valeria Marketing Marketing Digital Ventas Estrategias de marketing |
| status_str | publishedVersion |
| title | Estrategias de marketing digital para aumentar las ventas en el Almacén María José. |
| title_full | Estrategias de marketing digital para aumentar las ventas en el Almacén María José. |
| title_fullStr | Estrategias de marketing digital para aumentar las ventas en el Almacén María José. |
| title_full_unstemmed | Estrategias de marketing digital para aumentar las ventas en el Almacén María José. |
| title_short | Estrategias de marketing digital para aumentar las ventas en el Almacén María José. |
| title_sort | Estrategias de marketing digital para aumentar las ventas en el Almacén María José. |
| topic | Marketing Marketing Digital Ventas Estrategias de marketing |
| url | http://dspace.utb.edu.ec/handle/49000/12588 |