Estrategia de marketing en el comisariato Rivadeneira del cantón Montalvo

The marketing strategy is directly oriented to the Comisariato Rivadeneira since, by not having advertising strategies, it does not allow it to increase its positioning and has little participation in the market, for which it is intended to develop factors that allow it to have growth in the market and be increasingly competitive. Currently, the Commissariat is increasing its participation in the market and is faced with the need to apply advertising strategies to make itself known and differentiate itself from its competition, thus being the service what differentiates it in the market and therefore provide added value. Today we talk about positioning as a fundamental process for the company to grow and work more efficiently, positioning shows the essence of what is intended to be achieved in the mind of the consumer, therefore what happens in the market is consequence of what happens in the mind of each individual who has the purchase decision. The research work that is presented below is a topic of great interest because the sector that is constantly growing in the market has been chosen, such as the commercialization of products and these can be potentiated using marketing tools.

• Autor Principal: Fani Veliz, Jomira Esther (author)
• Formato: bachelorThesis
• Publicado: 2022
• Subjects: Estudio; Comisariato; Estrategias; Impulsar; Renovar
• Acceso en liña: http://dspace.utb.edu.ec/handle/49000/11747