Satisfacción del cliente en la Ferreteria “JDF Los Chivitos” del Cantón Baba, periodo 2022.

The research work is entitled Customer Satisfaction at the "JDF de Los Chivitos" hardware store in Cantón Baba, Period 2022. The main objective of this case study is to know customer satisfaction about the quality of the service it provides since it will determine the degree of satisfaction that the client feels not only when they buy products but also a service, the quality of the service provided by the collaborators contributes to the companies a greater loyalty of consumers and in turn gains that they are the ones who promote the goods and/or or services offered in the company. The descriptive method and methodologies such as: Survey and interview were applied, finalizing the following: The case study was carried out under the guidelines already established by the Technical University of Babahoyo, which seeks to identify and understand the problems of the "JDF Los Chivitos" hardware store in Baba canton. The company needs its collaborators to improve their treatment of the client. Several factors examined in this case study make it difficult for the company to retain customers and in turn make sales due to the lack of strategies that the collaborator needs to have to address them, these and other negative characteristics that affect companies are explored further in the development of this investigation.

• Hlavní autor: López Moncerrate, Gabriela Elisseth (author)
• Médium: bachelorThesis
• Vydáno: 2023
• Témata: Satisfacción del cliente; Clientes; Fidelización de clientes; Calidad; Servicio
• On-line přístup: http://dspace.utb.edu.ec/handle/49000/14714