PERCEPCIONES Y HÁBITOS DE LOS USUARIOS DE SPOTIFY. ANÁLISIS DE AUDIENCIA EN BABAHOYO
Digital platforms have become a powerful tool used by companies to publicize their products and services very easily, as well as to build communication channels and an engaged online community. Among the most used music entertainment platforms today is Spotify, which has several utilities to satisfy...
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| Үндсэн зохиолч: | |
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| Бусад зохиолчид: | |
| Формат: | bachelorThesis |
| Хэвлэсэн: |
2024
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| Нөхцлүүд: | |
| Онлайн хандалт: | http://dspace.utb.edu.ec/handle/49000/17285 |
| Шошгууд: |
Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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Шошго нэмэх | Тойм: | Digital platforms have become a powerful tool used by companies to publicize their products and services very easily, as well as to build communication channels and an engaged online community. Among the most used music entertainment platforms today is Spotify, which has several utilities to satisfy users. The present research has as main objective to analyze the perceptions and habits of Spotify users to measure the range of audience in different ages in Babahoyo, for which two types of research were used: descriptive and field. While, the methods that were implemented are hypothetical-deductive and synthetic analytical. The population is made up of the inhabitants of the city of Babahoyo who are in an age range between 13 and 65 years, the selected sample was 382 people. The techniques used are a survey directed to Spotify users of Babahoyo with the purpose of knowing the perceptions and habits they have regarding the use of the aforementioned application, for which a survey questionnaire with 13 questions related to the study was used as an instrument. The results show that users have a positive perception of the platform and it is concluded that subscribers' habits are to listen to music every day for periods longer than an hour and preferably while traveling. |
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