El podcats para el desarrollo de contenidos comunicacionales digitales

In the present case study, the use of the virtual podcast tool in content development is oriented, for which it intends to analyze how podcasts can be used for the development of digital communication content, which is required to be able to build its own content. virtual and the benefits that this would bring, for which its methodology is oriented under a qualitative design with a descriptive approach, where the characteristics of the facts or phenomena studied will be described, the documentary modality will be applied for the collection of scientific information related to the subject, in addition, field research is used, which is developed in the territory by means of information collection techniques such as the interview and a tool such as the questionnaire, the descriptive methods are considered, the analytical-synthetic method, taking as a population two digital media journalists from the city of Babahoyo, confirming the same population as a sample for being in the small range, obtaining as results that the podcast is like virtual radio, with a series of innovative content with new platforms, it focuses on another type of audience, it has more breadth, to Its use requires a recording studio with good sound quality, having a clear idea of what is going to be transmitted, studying the audience, having something well planned and being able to capture what people like, being more used internationally than nationally.

• Autore principale: Candelario Alvario, Nathaly Nayely (author)
• Natura: bachelorThesis
• Pubblicazione: 2023
• Soggetti: Podcats; Desarrollo; Contenidos; Comunicacionales
• Accesso online: http://dspace.utb.edu.ec/handle/49000/14622